[Suggestion] Improving App Store Pricing Models

I would like to share some feedback regarding the current App Store pricing model, particularly around subscriptions.

Over time, there has been a noticeable shift from one-time purchases to subscription-based pricing for nearly all types of apps and games. While subscriptions make sense for content-driven services such as streaming (movies, music, books, etc.), they often feel forced or excessive when applied to standalone apps or games that previously used a one-time purchase model. Many users view this as an abuse of the subscription system, leading to frustration and distrust.

As a developer, I also understand the challenge of sustaining revenue, especially when major updates require significant time and resources. One-time purchases often don’t reflect the long-term value an app may provide or the cost of continued development.

That said, I believe a more balanced approach would benefit everyone. I’d like to suggest the implementation of a major upgrade pricing model on the App Store. For example, when a developer releases a major new version of an app (e.g., 2.0, 3.0, etc.), they could offer:

  • A standard price for new users (e.g., $2.99)
  • A discounted upgrade price for existing users (e.g., $0.99)

This would allow developers to be fairly compensated for continued innovation while also respecting customers who have already supported the app. Subscriptions could then be more appropriately reserved for content-based services.

I believe this model would create a healthier ecosystem for both users and developers, encouraging more sustainable and transparent pricing practices.

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[Suggestion] Improving App Store Pricing Models
 
 
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