Here is the English translation of your content:
Section 1:
Our game was developed using Cocos Creator 3.8.5, written in TypeScript. The team spent nearly two years completing it.
Initially, our submission wasn't classified under Guideline 4.3(a). The first four reviews provided normal feedback, which we addressed. However, after a subsequent rejection citing 4.3(a), we considered whether similarities in gameplay concepts, narrative, or art assets might exist.
In response, our team introduced unique features not found in other App Store applications. We completely redesigned our original art assets to ensure originality and extensively modified aspects potentially resembling other developers’ work. This included removing all third-party SDK modules except Apple Pay and Sign in with Apple. Despite these significant efforts, we still received a 4.3(a) rejection. We have now iterated over 20 versions but continue to face this issue.
Section 2:
Our game’s business logic code (excluding the Cocos engine code) is entirely original and should not duplicate others' work. Could the rejection stem from similarities in compiled JSC files or binaries generated from JavaScript? Would it be possible for the review team to examine our source code for verification?
We are deeply committed to launching on the App Store and can provide comprehensive proof of originality, including but not limited to:
- Full GIT commit history and source code from inception to present
- Documentation proving original art creation
- Evidence demonstrating unique gameplay mechanics distinct from other developers
Cocos Creator Engine: https://www.cocos.com/creator-download
Games developed with Cocos have successfully launched on platforms like WeChat Mini Games and Android app stores in China, where they are well-received by users.
Honorable Review Team, could you please conduct a manual inspection of our source code and evaluate the gameplay? We believe Apple—the world’s most innovative technology company—employs highly professional and insightful experts dedicated to delivering unique, high-quality experiences for players. However, the persistent 4.3(a) rejections are concerning, especially since numerous Cocos-based games are approved globally.
We’ve revised the game over six months across 20+ versions, yet each rejection cites identical reasoning:
Apple's Rejection Message Translation:
Hello,
The issues we previously identified still require your attention.
If you have any questions, we’re here to help. Please reply to this message in App Store Connect.
Review Details
Submission ID: 68 bd1e 18-6 EAA-4a 19-976 e-c 7 B2 E1 ff 0 e 44
Date Reviewed: June 28, 2025
Version Reviewed: 2.3.0
Guideline 4.3(a) - Design - Spam
We continue to find that your app shares a similar binary, metadata, and/or concept as other apps submitted to the App Store with only minor differences.
Submitting similar or repackaged apps constitutes spam, creates clutter, and diminishes user discovery of genuinely new applications.
Next Steps
Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a truly original application with distinct content and functionality.
Support
- Reply in your preferred language if you need assistance. For further support, use the Contact Us module.
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- Provide feedback on this process and your review experience by completing a brief survey.