Manage pricing for auto-renewable subscriptions

1. In Apps, select the app you want to view.

2. In the sidebar, click Subscriptions.

3. Click the subscription group name.

4. Click the subscription reference name.

5. Scroll down to the Subscription Prices section and click Add Subscription Price.

6. Choose a country or region and price, then click Next. To search from a larger list of price points, click See Additional Prices.

7. App Store Connect provides comparable prices for all 175 App Store countries and regions, taking into account taxes and foreign exchange rates. If you want to set different prices for specific storefronts, make the changes and click Next.

8. Make sure your subscription’s starting price is correct and click Confirm.

If you decrease the price of your auto-renewable subscription, existing subscriptions will automatically renew at the lower price. You don’t have the option to preserve the higher price for existing subscribers.

1. In Apps, select the app you want to view.

2. In the sidebar, click Subscriptions.

3. Click the subscription group name.

4. Click the subscription reference name.

5. Scroll down to the Subscription Prices section and click the add button (+).

   

6. Click Plan Subscription Price Change, then select the storefronts where you want to edit pricing.

   

7. Choose a start date, country or region, and price, then click Next. To search from a larger list of price points, click See Additional Prices.

   

8. App Store Connect provides comparable prices for all 175 App Store countries and regions, taking into account taxes and foreign exchange rates. If you want to set different prices for specific storefronts, make the changes and click Next.

9. Make sure the details of your price decrease are correct and click Confirm.

   You can schedule one future price change at a time, per storefront. If you schedule a second price change when you already have a change scheduled, the first scheduled change will be overwritten.

10. Once a price decrease goes into effect, it can’t be reversed. However, you can schedule a price increase later.

Increases in auto-renewable subscription prices result in either a notice to active subscribers or a request for consent, based on certain criteria below. Subscribers on introductory or promotional price subscriptions, including free trials and paid offers, will renew for at least one more billing period at the price that was displayed when they subscribed, to ensure their notice or request for consent for the new price is sent at least 30 days in advance. If a subscriber doesn’t consent before the first renewal at the higher price, their subscription will expire at the end of the last billing cycle at the former price.

If a subscriber doesn’t agree to the new price or takes no action, Apple will continue to request consent approximately weekly through email, push notifications, and in-app messaging until their subscription expires at the end of their current billing cycle. Learn about displaying in-app consent messaging with StoreKit.

1. In Apps, select the app you want to view.

2. In the sidebar, click Subscriptions.

3. Click an auto-renewable subscription, go to the Subscription Prices section, and click the add button (+).

4. Click Plan Subscription Price Change, then select the countries or regions where you want to edit pricing.

5. Choose a start date, country or region, and price, then click Next. To search from a larger list of 800 price points, click See Additional Prices.

   App Store Connect will determine the soonest your price change can be scheduled for based on timezones for your desired date (generally 1 to 2 days in advance.) The time of day your price change goes into effect will vary by region. Ensure you're scheduling your price changes with enough time in advance.

6. App Store Connect provides comparable prices for all 175 App Store countries and regions, taking into account taxes and foreign exchange rates. If you want to set different prices for specific storefronts, make the changes and click Next.

7. Choose an option for subscribers paying the current price shown in App Store Connect:

   • A: Keep the current price for existing subscribers. Anyone who subscribed before the start date of this price change won’t be affected. Subscribers whose subscription expires can resubscribe at the preserved price within 60 days of expiration.

   • B: Apply the price change to existing subscribers who are paying the price of your subscription currently displayed on the App Store. App Store Connect will provide an indication if consent is required (or if they'll simply be notified) for each country or region. If you have customer groups that have had their prices preserved and your change is scheduled for the future, keep in mind that circumstances may change and consent will be required based on the conditions of the customer at the time of the increase. you're responsible for ensuring you understand when consent will be required.

8. Click Next.

9. View the list of planned price changes.

   

10. If all of the information is correct, click Confirm.

Once a price increase goes into effect, it can’t be reversed.

1. In Apps, select the app you want to view.

2. In the sidebar, click Subscriptions.

3. Click the subscription group name.

4. Click the subscription reference name.

5. Scroll down to the Subscription Pricing section and click View all Subscription Pricing.

6. Click Starting Price.

7. Click Edit Price.

8. App Store Connect displays the countries or regions where subscribers currently pay a lower price

9. Select the countries or regions where you want to increase the price. Click Next.

   

10. Click Confirm. Any changes you make can’t be reversed.

    

1. In Apps, select the app you want to view.

2. In the sidebar, click Subscriptions.

3. Click the subscription name, go to the Subscription Prices section, then click View all Subscription Pricing.

4. View your planned price changes.

   You can download a list of prices customers are currently paying for your auto-renewable subscriptions, as well as a list of upcoming prices. Click Export as CSV.

   

5. To cancel a scheduled price change, move your pointer over the right side of the price change row until the delete button (—) appears. Click the delete button.

   Note: In certain cases, such as upcoming tax or foreign exchange rate adjustments, or when a manually adjusted price is starting or reverting, you may not be able to remove an upcoming price change.

   

6. In the dialog that appears, click Delete.

   Click the date to view the set or planned price. If you’ve previously preserved pricing for existing subscribers, the current prices paid by these subscribers and the start date of the prices will also appear.

How will changes to foreign exchange rates and tax adjustments affect auto-renewable subscription pricing?

Apple will not make price adjustments on your auto-renewable subscription products. Retail price changes initiated by Apple due to tax changes and significant foreign exchange rate movements will exclude auto-renewable subscriptions. For any value-added tax (VAT) rate changes, your proceeds and Apple’s commission will be calculated after the deduction of VAT, which means that your proceeds will change. You can choose to pass any changes caused by taxation or foreign exchange onto your subscribers by adjusting the price for your subscription.