Measure app retention

App Analytics retention measures the usage of your app over time.

Required role: Account Holder, Admin, Finance, or Sales. View role permissions.

In App Analytics, select the app you want to view.
Click Retention.
On the top right, choose a start date.

The table shows the percentage of devices that used your app in the days following installation.

For example, if customers first downloaded your app on 100 devices on May 1, and 20 devices remain active, with at least one session, on May 8, the retention rate is 20% (20 of 100 devices).