App Store Connect 帮助
Store Services tiers in the EU
Worldwide, the App Store’s single commission on digital goods and services is designed to reflect the many ways Apple creates value for developers. This includes everything from App Store distribution and discovery, secure payment processing, and commerce services, to the trusted and secure platforms and all the tools and technology to build and share innovative apps with users around the world.
By default, apps on the App Store are provided Store Services Tier 2, the complete suite of all capabilities designed to maximize visibility, engagement, growth, and operational efficiency. Developers with apps on the App Store in the EU that communicate and promote offers for digital goods and services can choose to move their apps to only use Store Services Tier 1 and pay a reduced store services fee.
- Store Services Tier 1: This tier provides capabilities needed for app delivery, trust & safety, app management, and engagement; and features a reduced store services fee. This tier is mandatory for apps communicating and promoting offers.
- Store Services Tier 2: This tier is optional, and provides additional capabilities for app delivery and management, engagement, curation & personalization, app insights, and developer marketing.
Developers can move an app between tiers on a per-app, per-storefront basis once a quarter. If you’d like to update your app’s services tier, the Account Holder of your program membership can submit an update form.
|
Category |
Feature |
Store Services |
Store Services |
|---|---|---|---|
| Trust & safety | Live moderation |  |
|
| App Review | |
|
|
| Account antifraud | |
|
|
| App Store content dispute | |
|
|
| Regional age ratings | |
|
|
| Made for Kids category | |
|
|
| Privacy nutrition labels | |
|
|
| Apple Support | |
|
Compliance app metadata | |
|
| Expedited app reviews 1 | - | |
|
| App delivery | Platforms: iOS, iPadOS, macOS, tvOS, visionOS, and watchOS | |
|
| 40 languages | |
|
|
| Ask to Buy (app downloads) | |
|
|
| Universal purchase | |
|
|
| Manual app updates | |
|
|
| App restores | |
|
|
| Automatic app updates | - | |
|
| Automatic downloads | - | |
|
| Apple Business Manager | - | |
|
| Apple School Manager | - | |
|
| App management | Country/region availability settings | |
|
| App Store Connect API | |
|
|
| App Store Connect app for iPhone/iPad | |
|
|
| Manage submissions to App Review | |
|
|
| Phased release | - | |
|
| Respond to user reviews | - | |
|
| Engagement | Product page | |
|
| App Store charts | |
|
|
| Search - Exact match | |
|
|
| Language translation in search | |
|
|
| Ratings & Reviews | - | |
|
| Search - Broad match | - | |
|
| Search suggestions | - | |
|
| Natural language search | - | |
|
| Search hints | - | |
|
| Keywords for custom product pages 2 | - | |
|
| In-App Events in search | - | |
|
| Similar apps in search | - | |
|
| Apple Games app | - | |
|
| Curation & personalization | App Store featuring and marketing | - | |
| Personalized recommendations | - | |
|
| Editorial stories in search | - | |
|
| App tags | - | |
|
| App insights | Dashboards | - | |
| Performance metrics | - | |
|
| Weekly summaries | - | |
|
| Saved views | - | |
|
| Peer group benchmarks | - | |
|
| Developer marketing | In-App Events | - | |
| Product page optimization | - | |
|
| Custom product pages | - | |
|
| App promo codes | - | |
- Expedited app reviews are a global feature and not available on per-storefront basis. If your app uses Store Services Tier 1 in any storefront, expedited app reviews will be unavailable.
- Keywords for custom product pages will be available this fall.